Page 54 - Sinergia 56 | 2020

EUROPE
SUMA
DOOR-TO-DOOR CAMPAIGN
SUMA SUCCESSFULLY IMPLEMENTS AWARENESS CAMPAIGNS
TO SUPPORT MULTI-MATERIAL COLLECTION ON A DOOR-TO-DOOR BASIS
S UMA has been developing awareness campaigns to support
multi-material collection on a door-to-door basis as a way of enhancing
and operationalising the growing implementation of these systems and responding to the challenges launched by municipalities to meet the specific targets of PERSU 2020.
In addition to a few municipalities of Algar and Valorsul, with membership rates ranging from 71.5% to 85% between February 2018 and September 2019, SUMA intervened in seven of Lipor’s municipalities with the “Reciclar é Dar +”
(Recycling is Giving +) campaign, accounting for 25,000 homes, 1,416 days of awareness-raising technical work, out of a total of 38,280 contact attempts.
The results obtained attest to SUMA’s intervention profile as a widely verifiable success with membership rates reaching 97% (average value of 90%) and overcoming local targets reaching 288% (average value of 174%), with the indicator of growth in three-flow waste share between the pre and post campaign period recording the value of 136% (average
value of 71%), which corresponds
to an inhabitant share/year reaching 53 kg.
Given the very positive prognosis for expansion actions with regard to geography and target collection flows, in November SUMA began a new process of the “Reciclar é Dar +” campaign, lasting 36 months, which involves dedicated actions to
raise awareness and deliver qualitative equipment (containers with capacities between 7 and 140 litres and, occasionally, minibags for green waste), a crucial support for the promotion of multi-material and biowaste recycling.
This second phase includes the eight municipalities in Lipor and provides for the coverage of 33,000 homes through the
PORTUGAL
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