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EUROPE
PORTUGAL
VIBEIRAS 2.0
VISION OF THE FUTURE
VIBEIRAS IS A REFERENCE IN LANDSCAPE ARCHITECTURE AND MAINTENANCE OF GREEN SPACES
Leveraging new business areas, strengthening awareness, investing in greater profitability and sustainability, outlining a New Strategic Plan and creating Measurable Objectives are factors for the growth and consolidation
of Vibeiras
PEDRO VIEIRA NEVES
CEO of Vibeiras
W ith over 30 years of history, Vibeiras is currently
recognised as a reference in its sector, but like all large
organisations, and under penalty
of being overtaken and wasting its competitive advantage, it is in a process of restructuring.
Thus, and seeking to promote a reflection on the company’s paths and lines of evolution, and an alignment of ideas through a participatory approach of collaboration and sharing, around 30 management staff participated in the “Vision of the Future” workshop, marking the start of the “new” Vibeiras. CEO Pedro Vieira Neves
was responsible for initiating the
work session, praising the history and success of Vibeiras, and highlighting
the importance of sharing a very well- designed, detailed and structured project for the coming years with the employees.
“Leveraging new business areas, strengthening awareness, investing in greater profitability and sustainability, outlining a New Strategic Plan and creating Measurable Objectives are factors for the growth and consolidation of Vibeiras”, underlined Pedro Vieira Neves, revealing that, to follow this path, it will be fundamental to enhance decentralised management, differentiate through quality, sign commitments and partnerships with stakeholders, plan and anticipate problems, as well
as identify opportunities.
In a relaxed and informal environment, and in an interactive teambuilding
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